| Introduction |
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Lesson 1: Avoid the bureaucratic style |
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00:11:00 |
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Lesson 2: Seven qualities of good business writing |
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00:10:00 |
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Lesson 3: Adopt the “you-centered” business style |
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00:11:00 |
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Lesson 4: Watch your tone |
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00:10:00 |
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Lesson 5: Four types of sentences |
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00:05:00 |
| Organize your thoughts |
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Lesson 1: How to plan a writing project |
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00:06:00 |
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Lesson 2: Start with your reader |
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00:10:00 |
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Lesson 3: Know your goal |
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00:08:00 |
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Lesson 4: Write your outline |
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00:13:00 |
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Lesson 5: Structure your message |
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00:11:00 |
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Lesson 6: Choose the right style |
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00:08:00 |
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Lesson 7: Consider your tone and persona |
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00:08:00 |
| Write your draft |
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Lesson 1: Get to the point |
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00:10:00 |
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Lesson 2: Write simple sentences |
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00:07:00 |
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Lesson 3: Write with paragraphs |
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00:07:00 |
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Lesson 4: Use simple words |
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00:09:00 |
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Lesson 5: Use strong verbs |
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00:09:00 |
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Lesson 6: Keep related words together |
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00:07:00 |
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Lesson 7: Be specific rather than general |
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00:09:00 |
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Lesson 8: Be concrete rather than abstract |
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00:10:00 |
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Lesson 9: Be definite rather than ambiguous |
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00:12:00 |
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Lesson 10: Use the active voice |
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00:08:00 |
| Edit your draft |
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Lesson 1: Omit needless words |
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00:09:00 |
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Lesson 2: Use parallel structure |
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00:03:00 |
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Lesson 3: Avoid common grammatical mistakes |
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00:09:00 |
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Lesson 4: Avoid common mistakes when crafting sentences |
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00:09:00 |
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Lesson 5: Avoid mistakes with commas and apostrophes |
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00:07:00 |
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Lesson 6: Six categories of words to eliminate |
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00:07:00 |
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Lesson 7: Editing checklist |
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00:07:00 |